Kyle Risley
Sr. SEO Lead, SERP Farmer, and Digital Custodian at Shopify
- SEO lead at Shopify, focused on organic growth for the platform and its merchants
- 13 years of SEO experience across ecommerce, travel, and SaaS (Shopify, TripAdvisor, Vistaprint)
- Writes about SEO on the Shopify blog
- Stuff I've built: Lift Vault, Label Rater, Open Permit Data, PowerliftingRecords.com
Recent talk · SMX Advanced 2026 Agentic Commerce: Adapting Ecommerce SEO for the AI Era View the slides with speaker notes →
Tools
UCP Explorer
See how AI agents discover and interact with a store's commerce endpoints.
Agent Audit
Check your site against Google's AI-agent UX checklist.